Think about a coupon deal you could develop. What product or service do you think would be one that would increase traffic to your business?
Promotion is the process of communicating with customers. For marketing purposes,
communication of products and services contributes to the persuasion process to
encourage consumers to avail themselves of whatever is on offer.
The main thing the company will do is to use the social media, it has Facebook and twitter accounts and through them it will connect with people. If customers
give a “like” in Facebook account of GlamHind or follows GlamHind in twitter
they will get a 10% discount.
Secondly it has a good website, which is informative and
user friendly and attractive at the same time.People would love to browse it.
Thirdly at selective point it will try to directly connect with the
consumers.This way the customers will feel special.
Excellent customer service: There’s no advertising like personal
recommendations made between friends and family. The best way to encourage this
type of “viral marketing” is to provide excellent customer service. Since it is
web based company and customer service can be provided only through email or
phone, the company needs to put sincere effort to make its customer(s) happy.
Packaging
- presenting the product in a desirable and appropriate way. It will be done in
India, so the company might use images of 4 very traditional jewelry (of its
product line) in the 4 sizes of the box for more attraction.
Public relations activities and other forms
of publicity – It might distribute some flyers to those areas where Indian
people gather as a community, for e.g. “Saikat” in San Diego. They can again
communicate about GlamHind to their neighbors and friends.
Special promotions - e.g. buy one get one
free. For GlamHind , initially buy one necklace and get the earring (of similar
design, but a cheaper one) free. Product Release will be through website, email
and social media accounts. Also occasionally it will offer free shipping.
These are the marketing strategy that GlamHind Jewelries will adopt to make it popular.
No comments:
Post a Comment