Develop an understanding of the different FaceBook ad options.
How can you design and implement ads
for social media using the principals of good design
Using Banner Ads
Twitter Advertising
With that in mind, what sort of advertising could your business use, and how
often should you use ads? Explain the different kinds of FaceBook
advertising is available and which ones you might try for your business. Be
sure to include your reasoning behind your choice, timing and budget you feel would
have the most impact and generate the best results. Create several sample
ads following the specific requirements of FaceBook, Twitter or other social
media platform you want to utilize. The ads should target the specific market
you are interested in pursuing. Make screen shots of your ads and include
them into your blog post. Explain why you think they would be effective.
Banner ads, also known as
display ads or image ads, are image-based advertisements that are widely
popular online. They are so popular because they are cost-effective. The
companies can display their products and services in a very attractive manner
to the entire World Wide Web. Moreover these images help to create brand
recognition.
Let us discuss
Banner Ad Best Practices
HAVE A STRONG
HEADING- short, captivating
CREATIVE COPY - “Free”,
“On Sale”, “Free shipping” etc
DISPLAY PERTINENT CONTENT AND IMAGES- should be relevant
HAVE A STRONG CALL TO ACTION – “Please click here!”
LIMIT ONE OFFER PER AD – too many are confusing
OPTIMIZE FILE SIZE – recommended
banner size is between 10k and 40k
Twitter Advertising
– The ads are relevant and that they
resonate with people. It is best for -
Promotions
Brand awareness
Followers
Tweet means:
Trust-building
Wisdom
Ears open
Establish your brand
Teach the world
about what you do
I will use mostly Facebook Advertising for my business. Before using it I have to
focus on my target, It will be based on location
(At present only USA), demographically this company’s segmenting will be done
on several variables, such as:
Age group (between 20-40), Gender (Female), Income
(Working group as they do not have much time to shop, but it includes low
income group also), Ethnicity (Obviously
Asian Indian will be a major segment but the business will target the American
women as well), Education (Educated
and interested about world history as well as technology savvy) .
Initially I would love to wish people on their Birthday. Target my fans with reminder of new products or
promotions.
Based on the
above plan, I tried to make the following ads in Facebook:
1.
Page Likes (similar to standard Ads)
2.
Page Post Engagement (will promote my Pages
and drive engagement)
3.
Event Responses (target fans with cool
events)
I need to first create an event for this AD.
4.
Clicks to Website (Bringing more crowd to
my website or blogs)
I
liked the Ad features of Facebook as it is easy to use and provides many
options to reach to the specific target market. So I believe at the beginning my
business will be able to expand by the above ads , by clicking my website they
followers will get more information about my business, I can showcase the
arrival of new products and I can drive more traffic towards my Facebook page
and my website. I will keep on experimenting with many more options like targeting
the students of MiraCosta College and may be working women etc. Facebook has
provided all the options to be more specific. It is fun to create all the Ads
in Facebook and I enjoyed it thoroughly.
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