Write a blog post on how to use marketing on Social Media without spending money.
Till
now whatever we have learned in our social media class are all helping us to
market for free. But the most important of everything else I feel is a great
website. So according to me I feel these can help us a lot:
1.
Create
a great website – A great website will draw the attention,
a good logo will help in branding, and business email creation will bring the
customers closer. We should be very careful about the content, using the unique
keywords, give a SEO friendly URL. Always follow the basic structure of a good
website like having a great structure with header, logo, footer, content and
nicely designed menu. Always highlight the contact information and provide all
the useful links in it like Facebook, Twitter, Blogs, and YouTube and so on. So
I feel if people are looking for the product that you are selling and the Google
can find your business name easily and you provide all the information they are
looking for then half the job is done. It can be developed with so many free
tools or with the help of simple html codes and Photoshop. Only expense will be
to pay for a server site which is very cheap nowadays because of its
competitive market. So I should first focus on creating a good website. My
business website is
http://door13design.com/GlamHind_Jewelry/
2.
Create a Facebook business page
- Setting up a business page on Facebook is free,
this way we can interact with our customers and other businesses. Viral
marketing is possible if our friends like the page then their friends and then
so on so forth. We can think of offering some special to those who are liking, following
or sharing us or our activities.
My Facebook
business Page is
GlamHind Facebook Page
3.
Build Relationship - Launching an email
campaign is another good idea. WE must provide all the information that our
customers are looking for.
4.
Instagram - is a free photo and video-sharing program and social network .This
site enables users to take a photo or video, apply a digital filter to it, and
then share it with other Instagram users they are connected to on the social network.
I think my business will be greatly benefited from this as I can post the
beautiful pictures of my Jewelries there.
5. YouTube is another popular media; advertisements are done in a way to
suit the target audience. We can take a video and upload it at free of cost, in
my website I have used some Indian marriage song, where the women are wearing
heavy jewelries similar to my artificial ones. I can also provide links of
various festivals of India with women wearing various types of traditional
jewelries.
6. Blogs - Platforms like LinkedIn create an environment for companies and clients to connect online. Companies that recognize the need for
information, originality, and accessibility employ blogs to make their products
popular and unique, and ultimately reach out to consumers who are privy to
social media.
We are learning so much about Blogs from this class and
now we know that Blogs allow a product or company to provide longer
descriptions of products or services. We can even link our website and other
important links to it. We should keep the Blogs updated and can adopt a
marketing strategy like tell the customers to join a Blog writing competition
etc.
7.
Twitter – Nowadays Twitter is very popular,
here we can share the images and only limited description about the product or
event or any offer. It is great for posting live events and also re-tweeting or
sharing its follower’s tweets is also very encouraging to them. We can create
many groups and maintain them differently in an organized manner. My business Twitter
page is : GlamHind Twitter Page
8. Yelp
– Here businesses
are searchable by location, similar to Yellow
Pages. The website is operational in seven different countries, including the United States and Canada. Business account holders are
allowed to create, share, and edit business profiles. They may post information
such as the business location, contact information, pictures, and service
information. The website further allows individuals to write, post reviews about
businesses and rate them on a five-point scale.
9.
Finally I came to know about Google Alerts googlealerts, a free service that delivers
a list of each instance of your company (or keyword phrase) being mentioned
anywhere on the web, and emails it right to our inbox. We have to put this link on our
web site, social media sites and vice versa. These links will provide our
social networking visitors with direct links to the high-value content on our
web site.
Also we know there are many more free online marketing tools but
everything cannot be covered so I think I should stop here for now.
Create several FaceBook and/or Twitter posts that include a
call to action to encourage people to visit your website, read your blog, and
like your page.
I have to come up with some ideas to attract more crowds to my website,
blog and Twitter sites. I have tried the followings:
1.
Facebook post
(automatically will get posted in Twitter also) -Please visit my blog to get a
basic idea about my business and provide your valuable comments. Your feedback
will help me a lot to improve.
My Blog About My Business
2. Facebook Post: Please follow the
links to get an idea about Indian Earrings, Necklaces and Sets at
Earrings Page
Necklace Page
Sets Page
3.
Facebook Post : Please provide your
feed back by filling up this form , It will help us to serve you better
Survey Page
4.
Enjoy the Beautiful marriage song from
India by clicking the link below, You can buy similar jewelries from us
(artificial only) :
Video Page
Please take a look at my Facebook site where the posts are appearing: GlamHind Facebook Page
Also they are automatically appearing
on my Twitter account at
GlamHind Twitter Page
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