Week 13 by Thursday

Visit the Google analytics for business page and pick out which features you think would be the most beneficial to your business to check regularly and why, then write a blog post with this information.

I should first focus on SEO while creating my website. It is free and  the most effective one. Based on that idea I have a plan to implement the following in my web page.

Search engine Optomization(SEO) :I know there are many competitors, but my objective is to not only to sell the costume jewelries but also to provide valuable information about the culture, diversity and history of India and how they are connected to these jewelries. I need to work hard on my content and optimize my website so that Google can find it easily. Mostly people wear them or order them by looks, but when they will know the background of those jewelries they will feel more attached to them. So my website will provide all the information, I will try to divide it broadly to North, East, West and South India and portray the cultural values, uniqueness and popularity of those jewelries. So the following keywords will help a lot to make my site unique.

I gave “Jewelry from India” as my see key word, and I got these suggestions (with the help of Google webmaster):

Search Term	Total
india stamp jewelry silver	11
dreams of india jewelry	10
india jewelry	6
india send jewelry free shipping worldwide	5
jewelry from india	4
silver jewelry india	2
gold plated jewelry in india	2
j0705 india labradorite hearts sterling silver ring wholesale sahasa jewelry	1
designer diamond india jewelry	1
cheap bridal jewelry from india	1
hand carved rosewood box india jewelry boxes eziba

I think it is a good list and I can use some of them in my website by modifying a little.

Also I can use the following words in my website to attract more visitors:

Diversity of Indian Jewelries depends upon cultural diversity of India

Mangalsutra, Kundan, Filigri, Beads and Lacs.

Beauty and the East

Elegant pieces of costume jewelries

Traditional and sentimental value

Stunning necklace

Cost effective

Silver Kundankari

Peacock design

Pearl chokers

I have also followed these : Page titles, Page Description,URLs (with keywords) and a good content.

Social media optimization

I love the idea of using www.youtube.com.

For my website I am planning to use the videos for each group (earrings,   necklace, sets and anklets) where the women are wearing them in different occasions.

I will also use https://www.facebook.com/ to promote my business, where I can request my friends to like them and post them again, and also their friends can like them (going viral).

I love to use www.shutterfly.com  a lot for my personal use, but I can use it as business purpose by creating an album of my products and posting the link on www.youtube.com  or other site.

I should try to track

1. Page views

2. Engagement

Later on I can track my blogs also with the help of google analytics. The Pageviews metric is the total number of pages viewed; repeated views of a single page are also counted. Google Analytics logs a pageview each time the tracking code is executed on a web page.

Google analytics will also tell me how much time people spend on my site, in increments of seconds, and how many pages they view. I want people to stay longer on my site as my website will provide a lot of information.

Understanding mobile traffic to my site can give me an indication of whether we need to design the site to accommodate both mobile and desktop traffic, or whether the traffic justifies a separate mobile site.

So basically I will start with the above tools and eventually as the company grows I may try for the paid tools like Adwords.