Week 10 by Thursday - Newsletters

What information could your business use for a newsletter, and how often would you send one? Write a list of content ideas you think your customers would enjoy seeing and why. 

The aim of email marketing may include:

·       

·         Building your relationship with existing customers.

·         Encouraging repeat business.

·         Acquiring new customers.

·         Persuading people to buy something.

There are many ways to reach our customers but Newsletters possibly is the most common form of email marketing. It is nothing but sending regular newsletters to the entire customers list. Main goal of Newsletters is relationship building with present, past and future customers without annoying them or forcing them to buy something. 

I will use this in my business as my primary objective is to provide knowledge to my customers about my products and their cultural background. The purpose of a Newsletter is to provide information about the latest company news and also to improve the brand awareness. I like this idea very much, when I sign up for some stores Newsletters specially those where I shop often like Target, Children’s Place, Kohl’s or CVS Pharmacy they update me on a regular basis and I feel they are really useful tips, they let me know when I can get free shipping, send me some great coupons or other offers, update me about some in store special events and many more. It helps a lot, this way they are not forcing me to buy anything but showing that they care for me! I feel like a very valuable customer for them!!

Same way I would like to treat my customers, so that they feel special. I will use the following information in my Newsletters:

·       Useful information about my Jewelries – For e.g. why I have chosen the “Jhumka” (earring) as my brand item. It won’t be too lengthy but attractive. I will always want that my customers should learn something new about the company or our products every time they read our Newsletters.

·         I will select a great image of the topic to attract the customers. Also I will spend quality time on the format of my Newsletters so that they look professional. May be two columns, one Header with company logo, Footer, nice color scheme, fonts etc.

·         Some News related to “how to” features – Sometimes guiding them how to match your necklace with other 3 earrings or so.

 I will provide photographs of Indian movie starts wearing jewelries similar to my products. This may help my customers to choose.

·         Special offers exclusive to subscribers like free shipping, buy one get one free, like us on Facebook to get 10% off etc.

·         Details of a new product that we will launch. This I will do immediately when the product(s) reach my store.

·         I may include something like – Wearing Jeans and Black top? Try these sets… OR Something formal?? Try our gorgeous “Jhumka” and the heavy necklace.

·         Contents like - We have some seasonal Jewelries for you …these earrings will help you look cool in summer!

·         Always we need to include our contact information so that they can get back to us easily.

So I think I can be very creative with the contents of my Newsletters and can make my past, present and future customers happy.

I am thinking of sending the Newsletters on every Thursday of the last week of the Month. This way I can prepare my future customers for the next month.