Let a Picture Tell the Story
The visual networks - are they right for you and your brand?
My business is selling
artificial jewelries which I will get from India. It is all about looks (design,
shape/size, craftsmanship and color) so I have to use some visual platforms.
People would like to view it from different angles, then they may want to see how it
looks if someone else is wearing it and also since these patterns are Indian so
they would like to view on what occasions they can be used.
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Most widely used visual platforms:
www.youtube.com is very popular; it is cheap and easy to
upload. Anybody can post their personal or business videos and this way it
helps to spread all over the world. Sometimes some video may get maximum
personal attention and can go viral. It is easy to watch from cell phone,
laptop any time. Sending message to the target market is much easier and
productive through a video rather than through email.
Instagram is a photo app that is available for free from the iTunes App Store and from Google. It
is a fun way to share photographs, follow the consumers and stay in tune with
them. On Instagram, we can follow other users' photo streams as they post them
and also we can be followed back by those users (or other users) as well. When we decide to follow a user, that
user's Instagram photos will appear in my feed. Then we can like any photo so
that the other person can know that we like their phographs. Also we can post
some comments there. Using ‘#’ tags is a very effective way to follow
the consumers.
It is another visual
platform which allows posting text, photos, quotes, links, music, and videos
from your browser, phone, desktop, email anywhere in the web. Jason
Keath wrote, “Not every brand works on Tumblr” and suggested
that three categories of blogs may fare better than others: fashion, large
websites and publishing/broadcast media. Like all other social media platforms,
it can be linked with Facebook and Twitter. Instagram and Tumblr can be
integrated easily with the help of ‘@’ sign and ‘#’ tags.
Coupons or deals can be
sold here without any photograph; the linked texts can take to the purchase
site directly. One interesting feature is a question can be asked and a space
will be provided for the answer from the customers/followers, this way they are
engaged in the conversation.
It is another wonderful
site to share images. If the 10 rules of Pinterest can be followed then any
business using it will be in an advantageous position. Some of the rules are:
Proper planning, Copyright savvy, use great images which will really tell the
story, allow users to post on competition or promotion brands, use SEO specific
contents.
So we can see all of the
above are great sites, YouTube is purely used for videos where as the others
are using images/videos/posts etc. Instagram gives us a quick way to share the pictures
we own or take in our everyday life whereas Tumblr is a micro blogging platform
for a variety of media types. Having a Tumblr account is like having a Web
page. Users can customize its appearance with themes and get their own URLs
that anyone can access online.
Which would
work the best for your product or service?
In my business website I am using
a YouTube video showcasing a marriage ceremony in India where ladies are
wearing the jewelries which my company will sell (the artificial jewelry only).
Also I am using lots of images in my website. I have a plan to use Tumbler in
future and connect it with my website, Facebook and Twitter accounts.
This is the link to my website :
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