Business that are similar to mine!
There is a lot of
competition in Artificial Jewelry business so I decided to be a little
different than others. Most of the Jewelry selling sites (from India) look like they are only selling for Indian community, who already know about the
style, culture and uniqueness of the products. But I want to sell them in USA, so I
thought I first need to tell about them before selling. So my plan is to sell
the story first, then the item, so in my business each item will have its
unique story.
While searching online I
found www.Ebay.com could be my competitor (though they are not
talking much about the history, uniqueness and the cultural value of them) as
people who love Indian Jewelry can go and search for those items. EBay is using
Instagram and Pinterest to share their photos.
For e.g. http://www.pinterest.com/ebay/
But I do not know how
effective it is, in eBay I could not find any icon linked to Pinterest, when I
selected an earring (Jhumka) then I can see the Pinterest button, but most of
them are not working. So I do not see the bridge between eBay and Pinterest,
but they have developed the Pinterest gallery for all the items.
They are using Pinterest
and YouTube and I think they are using them very effectively and all the images
are great and easy to locate.
Both of them are really
good.
It is always good to take a close look at competitor's websites, social
media, forums, and even shopping sites, I think by exploring Utsavfashion site
I can discover the words and language I need to use in my content and
marketing.
Currently am using Pinterest to showcase some of our jewelries. I have
added it to my Facebook page as well
Currently I do not have
any video to showcase my business, but in future I will create some and open a
YouTube account for business.
I also like Tumblr a lot
so I created a blog in Tumblr (http://www.tumblr.com/blog/glamhindjewelry)
and trying to link it with my Facebook business page.
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